The Banana Florist logo
Anita Campbell at Small Business Trends posted yesterday about logos. She wrote, in part:
Like selecting your company name, creating a logo that represents your brand while at the same time being affordable, is a challenging prospect. (empahsis mine [or ours, as it were])
The affordability aspect got us thinking about this big honking disaster. The understated 2012 Olympics logo cost a tidy $800,000. Of course, the Olympics doesn't exactly qualify as "small business," but for roughly 1/24,000th of the 2012 cost, we got ourselves a logo that flat out rocks:
One of the great things about working in a small business is the lack of committees. Banana Florist doesn't have brainstorms crowded with people justifying their jobs by spouting marketing drivel. For our logo, we went to an incredibly talented individual named Tyler Moore. Tyler came up with a comp; we loved the design and experimented with different colors. Within a week, we had our current logo. No focus groups, and (Praise the Lord!) no brainstorms.
When we place our second order for stickers, we will have spent more on decals than we did for the logo itself.
Small business = fewer people. Fewer people = fewer committees (none, in our happy case). Fewer committees = better chance that good ideas become real.
Comments
I love your logo (actually, I love it more than your concept). I don't know if that's good or bad, but I thought I'd share.
Posted by: David Kotowski | January 31, 2008 02:29 AM
Hi David:
Thanks for commenting. We were really lucky to have Tyler's help with our logo. He also designed the sticker that goes on the banana box that accompanies each order.
Posted by: Joe from BF | January 31, 2008 03:27 AM