Banana Florist Blog

So, throughout the rip-roarin' experience you have while shopping at Banana Florist, you notice that we exclusively serve Atlanta.  There's the "Proudly Serving Metro Atlanta" button on the home page.   Then, on each "Selections" page, you read this placeholder: "By focusing our flower power exclusively on the ATL, we offer unmatched service to the Metro area."

Why only Atlanta?  Well, that's where we have flesh-and-blood people who we know by their first names.  These marvelous folks arrange each bouquet by hand; place each accompanying fresh banana in a tasteful box; get in the BF Mobile; drive to your house -- and with a big bright smile, hand you that box and your flowers in a beautiful vase (which is free, by the way).  Heck, they'll probably even give you a friendly hug if you ask.

Now, let's say we outsource delivery so we can go national.  There's no way we're talking a florist in Truth or Consequences, NM to stock our banana boxes, stickers, and pick up fresh bunches of our trademark fruit every morning.  So, there goes the "...And a Banana" promise.  And if our NM florist doesn't have Second Base in stock, they might substitute in Mom Likes Me Best, which ruins the whole point of you choosing Second Base.  (And probably destroys your chance of ever getting to Third, if you catch our drift.)

In short, turning over delivery to someone we don't know means that we stop being Banana Florist.  We can't guarantee that you'll get exactly what you order, and we lose all the little touches that make us BF.  We become generic, another cog in the anonymous floral warehouse machine.  We immediately lose all the things that attracted you to us in the first place.

That ... and Atlanta rocks. 

Hopefully, we'll blow up and franchise.  But that's somewhere on the horizon, outside immediate concern.  Our mission is to boost Atlanta's joy quotient one delivery at a time.  Everything else will take care of itself.  

 **Update** This video of frozen flowers, courtesy of ProFlowers, is a great example of what we're talking about.  Link via FlowerChat.