Banana Florist Blog

Banana Florist has been up and running for a month.  The biggest surprise thus far has been the notoriety gained by the Broquet.  We thought that people would be talking about the ****Head from Buckhead and the Heist.  We're an Atlanta-exclusive business and those bouquets honor one of Atlanta's favorite sons, and ATL's status as the bank-robbery capital of America, respectively.  However, people have really latched onto the idea of "flowers for men."

Some time ago, Seth Godin blogged something to the extent of, "What would happen if you told your employees that you would fire the last person to submit the stupidest idea they could think of?"  However many months later, we at BF were gabbing, and one of us said, "Here's the stupidest idea I've got: The Broquet, flowers for dudes."  We all started laughing and that was that.  (Laughter, by the way, has been our litmus test for which concepts, names and words we use.  If it doesn't lighten the mood, it goes into the trash.)  We thought the Broquet would be a nice addition to our portfolio, but had no idea that it would become our signature product.

Perhaps even more surprising than the Broquet's breakout has been people's reaction to the Prickly Pete and Behemoth.  As the "flowers for men" bounced from blog to blog, something interesting happened.  The Broquet went from simply being a gift for a man to a gift specifically intended for one man to give to another man.  (Although the Ephemerist was put off by the idea, we were, after all, mentioned in a post titled after a Magnetic Fields song, which put a smile on our face.)

We didn't intend the Broquet to be specifically M-2-M.  We imagined it as a gift idea for girlfriends, moms, aunts, etc.  It goes to show that how little control you have over something after releasing it into the world.  In any event, it's been fantastic seeing BF pop up in so many places.