Banana Florist Blog

David K. recently posted about us -- and even featured our video on his site.  Thanks, David!

David's been chatting with us since we launched, always offering honest feedback. Most recently, he pointed out that nowhere on our site do we actually say that Banana Florist delivers fresh-cut flowers to the Atlanta Metro area -- at least, not in so few words.

Our home page points out that we "proudly serve Metro Atlanta." You click on the link up in there in the right-hand corner and read why "we (focus) our flower power exclusively on the ATL."  Our about page explains our policies on substitutions (we think substitutions stink and that you should get exactly what you pay for); our pricing; etc.  So, all the information is there, presuming that our visitors take the time to read our oh-so carefully rendered copy.  And that presumption -- for us, at least -- is at the heart of David's observation.

If I came across a company named Banana Aeronautics, I'd have a pretty good idea of what they offered.  But a splashy branding job is no excuse to overlook details, especially when you only make space shuttles for Atlantan cosmonauts.

In the age of copy written to scan and of businesses presented the choice of immediacy or irrelevancy, feedback like David's is gold.  When you're living and breathing a project, the most obvious details often go overlooked, and it's a blessing to have people interested enough in your brand to keep reeling you back in.