The Better Part of Valor
This one's a bit dusty, but we'd forgotten about 1-800-Flowers blowing a philanderer's cover, resulting in his wife filing for divorce. Gift-giving for mistresses is way overlooked. We once had a spec-ad idea for Coach bags that featured the tagline: The Official Bag of Your First Affair. Really hit the burgeoning arriviste set, you know?
Maybe Banana Florist should offer a selection called The Better Part of Valor, with accompanying text explaining our discretion regarding personal information provided by our partners in crime. People spend hundreds of millions every year on gifts for the Other Woman, and boy toys, for that matter. Yet no goods/service/experience providers want to touch it. Pity.